“In the last 10 years the role of Nutrition at Elite Sport level has undergone major change. Even since helping England win a World Cup in 2003 the landscape has changed dramatically. To be involved with one of the Sports Nutrition companies at the vanguard of these developments is extremely exciting. The formulations and combinations of ingredients that Kinetica have at their disposal means I can help them put together innovative products. These make the difference when compared with other brands or similar products with lower quality ingredients. In tandem with the flavouring process this means that the Kinetica range not only performs well but tastes great too!” Matt Lovell
Matt began his interest in sports at an early age starting Karate at 12. These interests led to a life-time obsession with all things training, nutritional and health related.
After gaining his instructors qualification in Karate, he went onto coach fitness at his local amateur boxing club. After completing a degree in Political Philosophy at Bristol, Matt couldn’t keep away from the health and fitness arena and qualified as a personal trainer; eventually running his own company in the City. This led to developing his other passion: nutrition. Matt undertook a further three years of study at the Institute of Optimum Nutrition.
He went on to spend time on Harley Street, specializing in elite sports, female hormonal health and body composition management. The contacts he made through this work led to a spell, working as nutritionist with Millwall football club during which time they made the play-off for the Premiership and also qualified for the FA cup final.
In 2002 Matt started working with the England Rugby Team and was part of Clive Woodward’s team that lifted the World Cup in 2003. He continues in the same role working with the England team and was a member of the team who against all the odds reached the final of the 2007 Rugby World Cup. Matt is the Sports Nutritionist for London Wasps, Saracens, Spurs and UK Athletics.
Matt currently runs his own elite performance based company called Perform and Function. This is aimed at elite athletes and corporations and includes all levels of health related performance.